In a previous post we looked at how some of SportCaller’s client-operators are effectively promoting their Free-to-Play (FTP) games using video. Here we will focus on their use of their Social Media (Social) channels to do the same. There is a natural tie-in between FTP play, mobile devices and – by extension – Social....
The EGR B2B Awards 2019 will reward and celebrate the very best service providers in the online gaming industry. And leading Free-to-Play provider SportCaller has been shortlisted in two categories: Innovation in sports betting software – in recognition of the innovative design and seamless delivery of our FTP game, Beat the Drop, for leading...
SportCaller has a wide range of clients who are already sold on the multiple benefits that Free-To-Play (FTP) games bring in support of their core offering, particularly in relation to low-cost customer acquisition, engagement and retention. But – as with any product or service – FTP games offer a much better return on investment...
This article features in iGaming Business Prediction games are emerging as a useful way for sports betting operators to acquire customers in regulated or soon-to-regulate markets across the US. SportCaller is at the forefront of this movement, and digital performance director Paddy McDermott believes free-to-play sports games may finally be rising to prominence In the...
Leading operator enlists FTP specialist with the Midas touch to improve client acquisition and retention for the Cheltenham Festival 8th March, 2018 – SportCaller, the free-to-play (FTP) sports-game specialist, has extended its partnership with William Hill ahead of the Cheltenham Festival by launching a new game, Golden Race, to help engage and optimise the operator’s...
Leading operator recruits free-to-play specialist to improve acquisition and retention on college basketball showpiece 15th February, 2019 – SportCaller, the free-to-play (FTP) sports-game provider, has announced a new partnership with US operator FanDuel. The deal sees the FTP specialist roll out a series of marquee games on their light-to-deploy platform across the major American...
Free-to-Play games are a proven and cost-effective means to acquire, engage and – crucially – to retain customers. SportCaller offer a range of games and service packages, from single self-service template games to multiple, fully managed bespoke games, combined with CRM, player management and tracking, and detailed reporting. All SportCaller games are securely...
Leading Free-to-Play specialist SportCaller has been recognised as a serious North American player by being shortlisted in three separate categories for the prestigious EGR North America Awards. These awards celebrate excellence in the North American online gaming industry, and reward leading operators and service providers who have shown outstanding performance and innovation in the...
This article was published by Gambling Insider Paddy McDermott, Performance Director at SportCaller, examines the ways in which free-to-play games are helping marketeers to maximise sponsorship opportunities with enduring engagement When it comes to the constantly shifting sands of the gaming industry, impediments to progress can sometimes appear out of nowhere, or reveal themselves in...
This article was published by EGR Marketing Paddy McDermott, performance director at SportCaller, assesses the reasons behind the current success of free-to-play games, and explains how they are boosting acquisition and customer value across both mature and newly-regulating markets As the doors swing wide on a new sporting year, the major focus for most operators...
The power of Free-To-Play (FTP) games to educate about sports betting in a devolving market and its potential to enhance the enjoyment of watching sports on TV Following the US Supreme Court’s landmark decision of last summer to permit each state to determine its own rules governing both retail and online sports betting, the...
SportCaller is made up of a team of 11 in Dublin, 30 in Kyiv and 1 in Philadelphia! We enjoy creating and running the best Free-to-Play Games for the Sports Betting industry. We work closely with Paddy Power Betfair, William Hill, GVC, MoPlay, Lottoland and several others across multiple sports and countries. We are...
A stroke of misfortune for the Chicago Bears in last Sunday’s NFL playoff game promises a weekend of good fortune in Philadelphia this weekend. Not only did their missed field goal attempt keep the Eagles’ season alive, it also provided a pivotal weekend fixture for the newly-opened Parx Casino sportsbook, which only got full sign-off...
Think global, act local In the igaming industry, sowing the seeds of global success is best achieved by coupling international ambition to local utility. After all, while some trends are universal, language, taste and gaming proclivities can be culturally contingent. For example, English is undeniably the lingua franca of the world. Yet, according to...