These are going to be a challenging few months for all businesses and organisations – including those that revolve around a normally very busy sporting calendar. No simple scheduling solutions are going to present themselves for the sports events’ organisers – but everyone is hoping that things get back on track as soon as possible....

The much-anticipated National Rugby League 2020 season kicks off tomorrow, 12th March. To coincide with this, and their recent announcement as Platinum Sponsors of the Sydney Roosters, Unibet have launched a Roosters-focused Free-to-Play (FTP) game, Try Time.   Try Time has a simple format: predict the first try-scorer and the minute of the first try...

Virgin Bet leveraging the reach of LiveScore stablemate with new Free-to-Play game. SportCaller, the free-to-play (FTP) sports-game specialist, has unveiled its latest predictor game, LiveScore6, exclusively with UK operator Virgin Bet.   LiveScore6 gives players the opportunity to predict scores from six pre-defined games across the weekend football fixtures. Where it differs from standard correct...

In this Bettingusa.com article, SportCaller’s Cillian Barry, and the heads of other EU Free-To-Play (F2P) suppliers, examine the value of F2P for the US market – where traditional customer acquisition and retention tools are becoming unsustainably expensive.   Thanks to Scott Langley at Bettingusa.com for the publication of this article.   There may soon be...

A very productive few days had in London at ICE recently. Great to see the sports betting and gaming industry in such rude health, and great to talk to as many of the international players as we did.   If you didn’t get to catch up with the SportCaller team at ICE, here’s a brochure...

Thanks to SBCNEWS for the publication of this article, download the full magazine here. PADDY MCDERMOTT, Performance Director at SportCaller, unpacks how FTP is helping navigate the regulatory maze, emerging as a genuine alternative to bonusing to boost retention across mature and newly-regulating markets Although biblical scholars are still to recognise it as a sign...

With ICE London 2020 only a week away, the major sports betting operators and suppliers from Europe and beyond are gearing up for Europe’s largest networking and lead-generating gaming event. And SportCaller will be there, too.   As operators report unreasonably high cost per acquisitions for new customers – especially in emerging territories such as...

Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand.   SportCaller, the free-to-play (FTP) sports-game specialist, has rolled out its latest innovative game, Streakr, with leading Kindred Group brand Unibet to instant acclaim.   Through SportCaller’s market-leading platform, Kindred has become the first operator to harness...

With 2020 now squarely upon us, all sports betting operators’ Q1 focus is (or should be) on Acquiring new, valuable customers at as low a cost as possible – and ones that they can retain.   Free-to-Play (FTP) games can now be considered a must-have Acquisition tool – and are fully compliant, even in highly...