ABOUT US – BALLY’s INTERACTIVE Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across; sports betting, iGaming, free-to-play, and daily fantasy spectrum. Our brands and sites include market movers and shakers like Sportcaller, Monkey...
A season-long Bally’s Fantasy game to drive fan engagement for the two big US Major League Fishing competitions Fishing may not command the same TV network coverage as the traditional Major League sports, but Major League Fishing (MLF) has a large and passionate following Stateside. Two of the biggest competitions are the MLF Bass Pro...
Interest in the NFL in the UK and Ireland really started when Channel 4 were the first to broadcast it with their weekly TV programme, back in 1982. Even with the unavoidable (yet still very inconvenient) time difference between the two regions, the NFL has now established itself as a broad-based viewership sport “across the...
The SportCaller-developed game, Smashville Selector, helps deepen fan engagement as Bally’s are appointed sports betting and Free-to-Play (FTP) partner for the Predators The Predators-Bally’s partnership also makes Bally’s the official partner for the Predators home stadium, the Bridgestone Arena, and will run until 2025. It is Bally’s first collaboration with an NHL franchise, in addition...
Product Manager Role (full-time) This is an exciting opportunity to work with the world’s leading Free-to-Play games provider. We’re looking to recruit a mid-level Product Manager to work closely with senior product managers, product owners and development team, to scope, deliver and manage free-to-play games for existing and new clients. Who We Are SportCaller is...
The innovative app is driven by fan engagement as users interact with live broadcast hosts via a real-time chat feature Bally Sports Trivia is a milestone for SportCaller, as it’s the first game launched in collaboration with our other Bally’s stablemates, namely Stadium (broadcaster) and BetWorks – under the umbrella of the Bally’s Interactive family....
The NBA Playoffs might have been delayed this year – but this hasn’t dampened the level of interest in them Stateside and beyond With well-managed COVID-19 protocols having been implemented by the US Major Leagues and teams, the US sporting calendar is starting to settle back into normal rhythms – with a strong focus on...
Free-to-play specialist secures first cryptocurrency partnership with leading multi-currency sportsbook SportCaller, the leading free-to-play (FTP) game provider, has announced its first cryptocurrency partnership with leading operator Sportsbet.io, the sports-betting subsidiary of Coingaming Group. The new deal forms part of a deeper FTP framework with which to target both mature and emerging markets over the long-term,...
State-owned Svenska Spel had a monopoly on all sports betting in Sweden until 2019. Independent operator, Snabbare, recently aimed some cheeky advertising at them to promote their new SportCaller game, TipsDuellen. Snabbare parked a flatbed truck with a giant iceblock “X” outside the headquarters of the state-owned Svenska Spel, and included this message to Svenska...
A Michigan native scooped €100k for her March Madness bracket predictions on the SportCaller-BetMGM Free-to-Play game, ‘2 Million Bracket Challenge’ The men’s college basketball tournament, March Madness, always draws a big following. But because it was COVID-cancelled last year, it was particularly popular amongst sports fans this year, with the quarter-final games getting nearly 13...
SportCaller’s Co-Founder details what the recent acquisition means to the company’s development and the benefits that SportCaller’s Free-to-Play expertise can bring to Bally’s In February, Bally’s announced it had acquired free-to-play games provider SportCaller. The deal has seen SportCaller become part of the operator’s interactive division, formed after the operator acquired Bet.Works in November 2020....
SportCaller’s Cillian Barry talks to Gambling Insider about the company’s journey to date, key milestones along the way – and exciting future ventures How different is SportCaller today to when it started out? SportCaller started life a decade ago under the name RaceCaller, which I set up with my brother-in-law who was a huge horse...
Product Owner Role (full-time) This is an exciting opportunity to work with the world’s leading Free-to-Play games provider. We’re looking to recruit a junior to mid-level product owner to work closely with senior product managers and development team, to scope, deliver and manage free-to-play games for existing and new clients. Who We Are SportCaller is...
‘America is a market that will really open up soon’ Cillian Barry and business partner Eugene Cosgrove have sold their gaming company SportCaller to US casino giant Bally’s for €40 million Cillian Barry may have just sold a company he co-founded for €40 million, but he insists that he has not always been good at...