This article was published by EGR North America Paddy McDermott, performance director at SportCaller, provides three top industry themes for next year Free-to-play will go in-play – The trend towards live betting is hardly a new phenomenon, with in-play now accounting for up to 70% of Sportsbook in more mature European territories. However, to date,...
New era for the Tote heralded, as leading free-to-play supplier SportCaller revives popular Tote Ten to Follow competition in a modern format. SportCaller, the free-to-play (FTP) sports-game specialist, is making a landmark return to its formative horse racing roots, with the eagerly anticipated reboot of the £250,000+ Tote Ten to Follow. This new product...
This article was published by EGR North America Paddy McDermott, SportCaller’s Performance Director, assesses the evolving landscape stateside where Fox Bet’s recent free-to-play success has raised the bar for a well-aligned F2P strategy Nearly 17 months on from PASPA’s landmark repeal, and there are just five US states currently offering both physical and online sportsbooks...
Almost nowhere is the ever-increasing appetite for real-time data more evident than in the world of sports – and this is also true in the world of Free-to-Play (FTP) games. In building a bespoke Broadcast Application Programming Interface (API) for one of our newest clients, BetEasy – for their horse racing prediction game Pick...
In a previous post we looked at how some of SportCaller’s client-operators are effectively promoting their Free-to-Play (FTP) games using video. Here we will focus on their use of their Social Media (Social) channels to do the same. There is a natural tie-in between FTP play, mobile devices and – by extension – Social....
SportCaller has a wide range of clients who are already sold on the multiple benefits that Free-To-Play (FTP) games bring in support of their core offering, particularly in relation to low-cost customer acquisition, engagement and retention. But – as with any product or service – FTP games offer a much better return on investment...
Free-to-Play games are a proven and cost-effective means to acquire, engage and – crucially – to retain customers. SportCaller offer a range of games and service packages, from single self-service template games to multiple, fully managed bespoke games, combined with CRM, player management and tracking, and detailed reporting. All SportCaller games are securely...
Leading Free-to-Play specialist SportCaller has been recognised as a serious North American player by being shortlisted in three separate categories for the prestigious EGR North America Awards. These awards celebrate excellence in the North American online gaming industry, and reward leading operators and service providers who have shown outstanding performance and innovation in the...
This article was published by Gambling Insider Paddy McDermott, Performance Director at SportCaller, examines the ways in which free-to-play games are helping marketeers to maximise sponsorship opportunities with enduring engagement When it comes to the constantly shifting sands of the gaming industry, impediments to progress can sometimes appear out of nowhere, or reveal themselves in...
This article was published by EGR Marketing Paddy McDermott, performance director at SportCaller, assesses the reasons behind the current success of free-to-play games, and explains how they are boosting acquisition and customer value across both mature and newly-regulating markets As the doors swing wide on a new sporting year, the major focus for most operators...
The power of Free-To-Play (FTP) games to educate about sports betting in a devolving market and its potential to enhance the enjoyment of watching sports on TV Following the US Supreme Court’s landmark decision of last summer to permit each state to determine its own rules governing both retail and online sports betting, the...
SportCaller is made up of a team of 11 in Dublin, 30 in Kyiv and 1 in Philadelphia! We enjoy creating and running the best Free-to-Play Games for the Sports Betting industry. We work closely with Paddy Power Betfair, William Hill, GVC, MoPlay, Lottoland and several others across multiple sports and countries. We are...
A stroke of misfortune for the Chicago Bears in last Sunday’s NFL playoff game promises a weekend of good fortune in Philadelphia this weekend. Not only did their missed field goal attempt keep the Eagles’ season alive, it also provided a pivotal weekend fixture for the newly-opened Parx Casino sportsbook, which only got full sign-off...
Think global, act local In the igaming industry, sowing the seeds of global success is best achieved by coupling international ambition to local utility. After all, while some trends are universal, language, taste and gaming proclivities can be culturally contingent. For example, English is undeniably the lingua franca of the world. Yet, according to...