A stroke of misfortune for the Chicago Bears in last Sunday’s NFL playoff game promises a weekend of good fortune in Philadelphia this weekend. Not only did their missed field goal attempt keep the Eagles’ season alive, it also provided a pivotal weekend fixture for the newly-opened Parx Casino sportsbook, which only got full sign-off...
Author: Darragh
SportCaller CTO, Niall King, examines the importance of localisation when it comes to improving user interface and geo-limiting agendas across multiple territories
Think global, act local In the igaming industry, sowing the seeds of global success is best achieved by coupling international ambition to local utility. After all, while some trends are universal, language, taste and gaming proclivities can be culturally contingent. For example, English is undeniably the lingua franca of the world. Yet, according to...
SportCaller unveils its new easy-to-deploy platform with darts FTP for Coral
Leading free-to-play specialist powers Coral’s £1m Smart Money Series, starting with £100k darts game for the World Championship, 13th December 2018. SportCaller, the free-to-play (FTP) sports-game specialist, has stepped up to the oche with Coral to launch a new, easy-to-integrate FTP platform ahead of this week’s PDC World Darts Championship at the Alexandra Palace,...
SportCaller launches all-new £1m ‘Jungle Jackpot‘ game with Lottoland for new series of hit show
FTP specialist releases £1m Jungle Jackpot, an innovative new free-to-play game, with Lottoland to connect with a fresh mainstream audience SportCaller, the free-to-play (FTP) game specialist, has broken new ground by partnering with leading bet-on-lotteries operator Lottoland for the launch of Jungle Jackpot, another fresh concept in its ever-expanding portfolio of products and clients. ...
SportCaller boosts retention with new William Hill-Racing Post partnership
Free-to-Play specialist partners with leading horse racing and betting operators to drive acquisition and retention via Lucky7 game. SportCaller, the free-to-play sports-game specialist, and William Hill have announced a deal with Racing Post to raise the profile of one of their flagship games, Lucky7, and optimise its penetration among Racing Post’s ever-expanding audience. ...
SportCaller Chairman Andy Clerkson on the opportunities of Free-To-Play
The Grand Parade founder chats to EGR Marketing about the challenges of scaling up a B2B egaming business Free-to-Play (FTP) games specialists SportCaller appointed Grand Parade founder Andy Clerkson as its first ever chairman in September. Clerkson founded technology agency Grand Parade in 2007 before selling to William Hill in 2016. He has since helped...
Paddy Power Betfair Extend SportCaller Partnership
Free-to-play specialist launches innovative new game with PPB where every player gets their winnings up front SportCaller, the free-to-play sports-game specialist, has extended their two-year-old partnership with the Paddy Power Betfair group with the launch of a completely new sports betting product in Beat The Drop. Beat The Drop was initially launched, to great...
Free-to-Play and Horse Racing, reducing churn and boosting value
SBC News: Racing Coming Out on Top for Retention SportCaller’s Paddy McDermott (Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________ The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they...
SportCaller Appoint First Chairman: Andy Clerkson
SportCaller Appoint Grand Parade Founder Andy Clerkson as First Chairman An industry veteran in technology development and product strategy, Andy is the former founder of Grand Parade, a gambling-specific technology studio acquired by William Hill in 2018.Throughout 2018 he has been in New Jersey, helping William Hill expand into newly regulated states in the US. ...
SPORTCALLER SHORTLISTED FOR 4 AWARDS
EGR NORTH AMERICA AWARDS 2018 & EGR B2B AWARDS 2018 The EGR North America Awards celebrate excellence in the North American online gaming industry. These awards reward leading operators and service providers who have shown outstanding performance and innovation in the last 12 months. In recognition of the success of the SportCaller powered...
SportCaller in the News – SBC News
SBC News: Making Free-to-Play a Viable Option for Bookmakers As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement. SBC speaks...
SportCaller unveil new games with Sportsbet
iGamingBusiness: SportCaller at work down under with Sportsbet SportCaller, the free-to-play (FTP) sports-game specialist, has unveiled a series of localised sports games with which to help grow and retain Sportsbet’s sports-mad customer base. Having proven itself with the initial launch of its free-to-play NBA basketball game, SportCaller was quickly recommissioned by the Australian operator...
Why SportCaller are winning the World Cup
At SportCaller, the world leading free to play sports game provider, we have raised our game heading into the 2018 FIFA World Cup . Unveiling a progressive portfolio of games which add a new dimension to player acquisition and retention for operators and media owners. These free to play World Cup prediction games ask...