Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry unpacks the progressive rise of FTP as a global force and a vertical in its own right “I can’t remember the last time a potential client asked me to justify why they should be running FTP games. In short, it’s part of the industry fabric now, which...
SportCaller's MD presents at the 2020 SBC Summit Barcelona - Digital
This global sports betting and gaming summit features the leading players in the industry. We’re happy to be part of it. The last six months have been very challenging for the sports betting and gaming industry, so this event presents a great opportunity for operators and suppliers worldwide to come together virtually to network, share...
SportCaller MD Cillian Barry talks to Gambling Insider about the growing role of Free-to-Play in the US
The deal sees SportCaller deliver its comprehensive Free-to-Play (FTP) product portfolio to a new network of sportsbook operators via the OpenMarket platform, Scientific Games’ industry-first aggregation model for sports betting. OpenMarket now affords a host of suppliers a simple route to market which, in turn, offers worldwide operators a wealth of value-creation opportunities across a...
SportCaller has extended its successful Free-to-Play (FTP) partnership with Coral with the launch of the new Racing Super Series game. The game, which delivers a fresh twist on the classic Placepot, gives punters the chance to share in a minimum £25,000 jackpot by picking a horse to finish in the places across the first six...
SportCaller’s latest Colorado-focused Free-to-Play (F2P) game with Betfred USA Sports helps consolidate its position at the vanguard of a burgeoning North American F2P market. In an ongoing weekly FTP series, players can sign up for free and have the chance to compete for bragging rights and win up to a $1,000 of Denver Broncos merchandise....
Kindred Group win EGR Marketing & Innovation Award for SportCaller Game, Streakr
SportCaller MD Cillian Barry was a keynote speaker at this month’s Summit. His presentation “Why Free-to-Play is the Pivotal Player for US Sport Betting Success” is now available to watch. It was great to be asked to help educate the Summit’s (virtual) attendees on how Free-to-Play (FTP) games work – and about their increasing value...
Building on the success of last year, it’s great to again receive this industry and peer approval in the coveted Acquisition & Retention Partner category at this year’s awards. This has certainly been a challenging time for the industry, but the repeat win demonstrates SportCaller’s commitment to helping clients retain and even grow their customer...
SportCaller have chosen the SBC Digital Summit North America to roll out our inaugural Industry Insider F2P game, asking a topical ten questions of any SBCDSNA delegate around some of the hot potatoes currently being tossed around North America’s unfolding sportsbook scene. It’s a bit of quick-fire fun that could set you on the hedonistic...
This article is reproduced from SBC Events As we catch up with our event sponsors ahead of SBC Digital Summit North America, we spoke with SportCaller’s MD Cillian Barry to discuss his presentation on how F2P (free-to-play) will help determine the winners and losers in the US market when it comes to sportsbook acquisition and...
This is the place where you can find all of our currently live client games, with brief descriptions and links to go off and play/view for yourself. We will keep this page updated as new games go live so keep an eye for all of our latest releases. Props Pick ‘Em – CBS Sports A...
Cillian Barry, Managing Director at SportCaller, explains why free-to-play games have proven a crucial acquisition and retention tool during lockdown and how the platform will cross-sell Poker and eSports players on to the Sportsbook as live events return. “The absence of quality live sport has meant that the overriding challenge for Sportsbooks during this hibernation...