The versatility of Free-to-Play: Fanduel’s move into eSports with their Quakecon 2019 tournament FTP game

The long-running Quakecon gaming convention and eSports tournament is often described as the ‘Woodstock of Gaming’ because it is free to attend and generates a festival-like atmosphere. But eSports is big business. It generated revenues of more than $1 billion globally in 2018, and it presents a significant opportunity for sports betting operators to acquire...

SportCaller wins big at EGR B2B Awards: Acquisition & Retention Partner – and Innovation Award for Paddy Power Betfair’s Beat the Drop game

It’s great to get industry recognition as Acquisition and Retention partner of the year for a range of high-performing Free-to-Play (FTP) games, delivered through our best-in-class SCore platform. And we are equally delighted to scoop up the Innovation in Sports Betting Software award for the Paddy Power Betfair group’s game, Beat the Drop.    What...

SportCaller joins RISQ’s industry-standard Integrated Partnership programme

RISQ is the leading iGaming insurance platform. Through their best-in-class iGIP platform, they provide prize coverage (of up to £150 million) for betting-on-lottery platforms as well as Free-to-Play (FTP) sports predictor games for event-based competitions.   Like all healthy partnerships, this one is mutually beneficial: RISQ don’t develop any iGaming or FTP game content, and...

SportCaller announces major new partnership with Kindred Group

Stockholm enterprise recruits free-to-play specialist to improve retention and help capitalise on Q1 all-time high in active customers 12th June, 2019 – SportCaller, the free-to-play (FTP) sports-game specialist, has announced a landmark long-term partnership with Kindred Group.   The new deal sees SportCaller roll out free-to-play games across multiple sporting events and in multiple countries...

FanDuel partners with SportCaller for March Madness Basketball

Leading operator recruits free-to-play specialist to improve acquisition and retention on college basketball showpiece 15th February, 2019 – SportCaller, the free-to-play (FTP) sports-game provider, has announced a new partnership with US operator FanDuel.   The deal sees the FTP specialist roll out a series of marquee games on their light-to-deploy platform across the major American...

Free-to-play games: A smart acquisition?

This article was published by EGR Marketing Paddy McDermott, performance director at SportCaller, assesses the reasons behind the current success of free-to-play games, and explains how they are boosting acquisition and customer value across both mature and newly-regulating markets As the doors swing wide on a new sporting year, the major focus for most operators...

Game Formats – Turnkey App

What It Is An ‘out of the box’ Free-to-Play app solution that gives the user complete control over a suite of games. Operators can run numerous concurrent games, targeting multiple sports and events. The SportCaller platform magaged solution allows the user to upload their own creative, create and result games, send CRM mails to players,...

Game Formats – Predictions

What They Are The cornerstone of the SportCaller business and the basis of the our platform. SportCaller was born out of working with Channel 4 and Sky Bet back in 2014 on their Pick 6 Horse Racing game, which evolved into ITV 7 when they acquired the television rights. It was not until 2016 however...