A very productive few days had in London at ICE recently. Great to see the sports betting and gaming industry in such rude health, and great to talk to as many of the international players as we did. If you didn’t get to catch up with the SportCaller team at ICE, here’s a brochure...
Thanks to SBCNEWS for the publication of this article, download the full magazine here. PADDY MCDERMOTT, Performance Director at SportCaller, unpacks how FTP is helping navigate the regulatory maze, emerging as a genuine alternative to bonusing to boost retention across mature and newly-regulating markets Although biblical scholars are still to recognise it as a sign...
With ICE London 2020 only a week away, the major sports betting operators and suppliers from Europe and beyond are gearing up for Europe’s largest networking and lead-generating gaming event. And SportCaller will be there, too. As operators report unreasonably high cost per acquisitions for new customers – especially in emerging territories such as...
Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand. SportCaller, the free-to-play (FTP) sports-game specialist, has rolled out its latest innovative game, Streakr, with leading Kindred Group brand Unibet to instant acclaim. Through SportCaller’s market-leading platform, Kindred has become the first operator to harness...
With 2020 now squarely upon us, all sports betting operators’ Q1 focus is (or should be) on Acquiring new, valuable customers at as low a cost as possible – and ones that they can retain. Free-to-Play (FTP) games can now be considered a must-have Acquisition tool – and are fully compliant, even in highly...
This article was published by EGR North America Paddy McDermott, performance director at SportCaller, provides three top industry themes for next year Free-to-play will go in-play – The trend towards live betting is hardly a new phenomenon, with in-play now accounting for up to 70% of Sportsbook in more mature European territories. However, to date,...
Sunday 27th October was not a significant day for astronomers. But it was what leading US operator FanDuel cleverly billed as the Sports Equinox – an extremely rare occasion of alignment when NFL, NBA, NHL and MLB fixtures were all played on the same day. To mark this significant phenomenon (which has only ever...
This article was published by EGR North America Paddy McDermott, SportCaller’s Performance Director, assesses the evolving landscape stateside where Fox Bet’s recent free-to-play success has raised the bar for a well-aligned F2P strategy Nearly 17 months on from PASPA’s landmark repeal, and there are just five US states currently offering both physical and online sportsbooks...
With only three weeks until the UK is scheduled to leave the EU, the UK Government has issued an eight-point checklist to help those who work in the gambling industry prepare for the possibility (likelihood?) of a hard exit. With the initial October 31st deadline looming large, a principal area of concern for UK...
SportCaller’s Performance Director, Paddy McDermott, is quoted in this EGR article that examines the role of the social media influencer in online gambling. This long-form article assesses the merits and potential pitfalls of operators engaging influencers to promote gambling products, gives good insights into the future role of influencers in the industry – and...
California-based horse racing network, TVG, offered a bumper prize of $1 million prize for this year’s Kentucky Derby special edition of their Super 8 game (the usual weekly jackpot is $100,000). Here TVG makes good use of its TV network to promote the souped-up Kentucky Derby version of their weekly Super 8 Free-to-Play game:...
To coincide with the start of this year’s English Premier League (EPL) season, leading UK operator Coral launched a new EPL-specific Free-to-Play game, Correct 4. And it is already returning great player numbers, only three weeks since its launch. Of course, EPL predictor games are not new. But Coral’s newly launched Correct 4 has...
Many of SportCaller’s client-operators have been putting together some nice video content to promote some of their Free-to-Play (FTP) offerings. Over the next few weeks, we’ll be featuring some of that video content in a series of posts. As a picture paints a thousand words, we’ll be keeping these video-focused posts short and sweet. ...
The 2019/20 English Premier League (EPL) season is now back in full swing. While fans spent the summer break counting down the days to the restart (and closely monitoring the transfer window activity), some operators used the time devising innovative ways to leverage new sponsorship opportunities with clubs. Leading UK online sports betting operator,...