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The Land Of The Free-To-Play: The US Opportunity

February 19, 2020February 19, 2020Uncategorized

In this Bettingusa.com article, SportCaller’s Cillian Barry, and the heads of other EU Free-To-Play (F2P) suppliers, examine the value...

If you missed us at ICE London…

February 13, 2020February 13, 2020Uncategorized

A very productive few days had in London at ICE recently. Great to see the sports betting and gaming...

IS FTP THE BEST WAY OUT OF THE BONUSING WOODS?

January 28, 2020January 29, 2020Uncategorized

Thanks to SBCNEWS for the publication of this article, download the full magazine here. PADDY MCDERMOTT, Performance Director at...

ICE London 2020: Free-to-Play proving itself as an invaluable offering for operators worldwide

January 27, 2020January 29, 2020Uncategorized

With ICE London 2020 only a week away, the major sports betting operators and suppliers from Europe and beyond...

SportCaller continues winning run for Kindred retention with Streakr

January 23, 2020January 23, 2020Uncategorized

Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand. ...

5 Steps Towards Hitting Sportsbook Targets in 2020

January 3, 2020January 13, 2020Uncategorized

With 2020 now squarely upon us, all sports betting operators’ Q1 focus is (or should be) on Acquiring new,...

US predictions for 2020 – including F2P will go In-Play

December 18, 2019December 18, 2019Post, Uncategorized

This article was published by EGR North America Paddy McDermott, performance director at SportCaller, provides three top industry themes...

UK Tote Group recruits SportCaller to power the return of the Tote Ten to Follow

November 27, 2019December 16, 2019Post

New era for the Tote heralded, as leading free-to-play supplier SportCaller revives popular Tote Ten to Follow competition in...

Sports Equinox game in perfect alignment for SportCaller and FanDuel

November 13, 2019November 13, 2019News Article

SportCaller, the free-to-play (FTP) sports-game specialist, claims its partnership with US operator FanDuel has been bolstered by the success...

SportCaller’s Free-to-Play ‘Sports Equinox’ game for FanDuel lights up the US

November 5, 2019November 5, 2019Uncategorized

Sunday 27th October was not a significant day for astronomers. But it was what leading US operator FanDuel cleverly...

CRM is set for a red-letter day in 2020 with the right Free-To-Play solution

October 31, 2019October 31, 2019News Article

SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP...

US operators flex their free-to-play muscles

October 15, 2019October 15, 2019Post, Uncategorized

This article was published by EGR North America Paddy McDermott, SportCaller’s Performance Director, assesses the evolving landscape stateside where...

No-Deal Brexit: UK Government’s checklist for operators and gambling businesses

October 8, 2019October 8, 2019Uncategorized

With only three weeks until the UK is scheduled to leave the EU, the UK Government has issued an...

EGR’s take on the role of the Influencer in online gambling

September 12, 2019October 8, 2019Uncategorized

SportCaller’s Performance Director, Paddy McDermott, is quoted in this EGR article that examines the role of the social media...