Complements Recently Announced Bet.Works and Monkey Knife Fight Acquisitions, and Sinclair Media Partnership Broadens Bally’s Player Database Fosters Global Expansion of Bally’s Interactive Offerings PROVIDENCE, R.I., Feb. 8, 2021 — Bally’s Corporation (NYSE: BALY) (the “Company”), a leading U.S. provider of land-based gaming and interactive entertainment, today announced that it acquired SportCaller, one of the...
SportCaller’s Cillian Barry talks to G3 Newswire about the natural synergies between Free-to-Play and lotteries and assesses a future of mutually beneficial growth between the two verticals Of all the established gaming verticals, lotteries have long represented the acceptable face of gambling. Typically, many more people play regularly for small stakes. It matters not that,...
Free-to-Play has established itself as a must-have Acquisition and Retention tool – and SportCaller is now being consistently recognised as the #1 provider at annual industry awards. In the past 12 months SportCaller has launched 60 new games, secured several new top-tier clients, and expanded into new territories – and these successes are gaining industry...
SportCaller’s Cillian Barry, and Seth Young from PointsBet provide their top-three industry themes for the year Challenger operators will exploit the wider opportunity The DFS giants and market leaders will continue to hold sway since they have a ready-made audience in each state that opens up. Countrywide, Fox Bet and Barstool Sports are best-placed to...
This is an exciting opportunity to work with the leading Free-to-Play games provider We’re looking to recruit a junior to mid-level technology assistant to work closely with senior Devops and technologists, to maintain and improve our suite of cloud-hosted games and systems. While the role is based around dev-ops and systems management, the ideal applicant...
Acquisition and Retention is what SportCaller’s Free-to-Play games are all about, so it’s great to get this industry recognition Amid spiralling cost per acquisitions for operators, and increasingly stringent regulatory oversight, FTP has now firmly established itself as an invaluable, responsible acquisition tool. And as the leading FTP specialist worldwide, SportCaller games are also providing...
Free-to-Play specialist unveils ingenious new football game to improve fan engagement for rising-star operator. 4th December 2020 – SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out a cutting-edge game, The Ladder, to instant acclaim and spikes in fan engagement for UK operator, Virgin Bet. The game is the latest in an ongoing partnership...
SportCaller’s MD talks to G3 Newswire about how understanding Covid-influenced behaviour and the use of analytics have been key to 2020’s marketing successes The online gambling industry is in transition, not just in terms of business models, distribution platforms and products, but how those products are promoted and marketed. Cillian Barry explains why understanding Covid-influenced...
Betting on Sports America – Digital is the largest dedicated sports betting event in North America. This is a two-day event, running 1st & 2nd December. SportCaller Managing Director, Cillian Barry, will be speaking on the panel titled: ACTIVATION – MAKING THE MOST OF PARTNERSHIPS Wednesday, 2nd December 6.00pm GMT Some of the questions that...
SportCaller’s Cillian Barry assesses the highly competitive sportsbook land-grab stateside from the POV of bonusing and how F2P is showcasing its versatility and muscle. It’s a common refrain that operators panning for gold in the US sportsbook rush have “learned valuable lessons” from their European forerunners, particularly in mature markets like the UK. However, the...
This eastward expansion with the Superbet Group builds on SportCaller’s year of sustained growth in other territories worldwide As the largest operator in Romania, the Superbet Group has been identified as the region’s most influential multichannel sportsbook, whose footprint will help significantly widen the reach of SportCaller’s flexible product portfolio into both Central and Eastern...
FanDuel has launched “Bet the Ballot,” a new SportCaller free-to-play Presidential Election prediction game ahead of US Election Day on November 3. The game gives customers a chance to predict the outcome of the election, which features Democratic candidate Joe Biden versus President Donald Trump, on the FanDuel Sportsbook or FanDuel fantasy app. Play Bet the Ballot by following...
SportCaller MD, Cillian Barry, looks at how free-to-play (F2P) is demonstrating its versatility for the pivotal Presidential elections, even against a backdrop of high-class US sport. SportCaller’s FTP game Presidential Pick ‘Em for leading operator FanDuel is a prediction game based on the different rounds of the live Presidential debates. Play it by clicking on the...
More industry recognition for leading Free-to-Play specialist. Despite the challenges of the last six months for the sports betting industry globally, SportCaller has a had a year of significant growth and innovation. This has been recognised by multiple industry-bodies, the latest recognition is in being shortlisted for the SBC Awards 2020 in the following two...