Unibet launch proves an instant success for ramping retention rates and improving CRM at the group’s leading brand. ...
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ICE London 2020: Free-to-Play proving itself as an invaluable offering for operators worldwide
With ICE London 2020 in less than two weeks, the major sports betting operators and suppliers from Europe and...
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5 Steps Towards Hitting Sportsbook Targets in 2020
With 2020 now squarely upon us, all sports betting operators’ Q1 focus is (or should be) on Acquiring new,...
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US predictions for 2020 – including F2P will go In-Play
This article was published by EGR North America Paddy McDermott, performance director at SportCaller, provides three top industry themes...
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UK Tote Group recruits SportCaller to power the return of the Tote Ten to Follow
New era for the Tote heralded, as leading free-to-play supplier SportCaller revives popular Tote Ten to Follow competition in...
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Sports Equinox game in perfect alignment for SportCaller and FanDuel
SportCaller, the free-to-play (FTP) sports-game specialist, claims its partnership with US operator FanDuel has been bolstered by the success...
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SportCaller’s Free-to-Play ‘Sports Equinox’ game for FanDuel lights up the US
Sunday 27th October was not a significant day for astronomers. But it was what leading US operator FanDuel cleverly...
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CRM is set for a red-letter day in 2020 with the right Free-To-Play solution
SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP...
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US operators flex their free-to-play muscles
This article was published by EGR North America Paddy McDermott, SportCaller’s Performance Director, assesses the evolving landscape stateside where...
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No-Deal Brexit: UK Government’s checklist for operators and gambling businesses
With only three weeks until the UK is scheduled to leave the EU, the UK Government has issued an...
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EGR’s take on the role of the Influencer in online gambling
SportCaller’s Performance Director, Paddy McDermott, is quoted in this EGR article that examines the role of the social media...
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On-air broadcast video to promote Free-to-Play: TVG horse racing network
California-based horse racing network, TVG, offered a bumper prize of $1 million prize for this year’s Kentucky Derby special...
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Small prizes catching big player numbers: Coral’s new Premier League Correct 4 game already a hit
To coincide with the start of this year’s English Premier League (EPL) season, leading UK operator Coral launched a...
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Content is King: promoting Free-to-Play games with video
Many of SportCaller’s client-operators have been putting together some nice video content to promote some of their Free-to-Play (FTP)...
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