New era for the Tote heralded, as leading free-to-play supplier SportCaller revives popular Tote Ten to Follow competition in...
Continue readingSports Equinox game in perfect alignment for SportCaller and FanDuel
SportCaller, the free-to-play (FTP) sports-game specialist, claims its partnership with US operator FanDuel has been bolstered by the success...
Continue readingSportCaller’s Free-to-Play ‘Sports Equinox’ game for FanDuel lights up the US
Sunday 27th October was not a significant day for astronomers. But it was what leading US operator FanDuel cleverly...
Continue readingCRM is set for a red-letter day in 2020 with the right Free-To-Play solution
SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP...
Continue readingUS operators flex their free-to-play muscles
This article was published by EGR North America Paddy McDermott, SportCaller’s Performance Director, assesses the evolving landscape stateside where...
Continue readingNo-Deal Brexit: UK Government’s checklist for operators and gambling businesses
With only three weeks until the UK is scheduled to leave the EU, the UK Government has issued an...
Continue readingEGR’s take on the role of the Influencer in online gambling
SportCaller’s Performance Director, Paddy McDermott, is quoted in this EGR article that examines the role of the social media...
Continue readingOn-air broadcast video to promote Free-to-Play: TVG horse racing network
California-based horse racing network, TVG, offered a bumper prize of $1 million prize for this year’s Kentucky Derby special...
Continue readingSmall prizes catching big player numbers: Coral’s new Premier League Correct 4 game already a hit
To coincide with the start of this year’s English Premier League (EPL) season, leading UK operator Coral launched a...
Continue readingContent is King: promoting Free-to-Play games with video
Many of SportCaller’s client-operators have been putting together some nice video content to promote some of their Free-to-Play (FTP)...
Continue readingFree-to-Play games leverage Premier League club sponsorship deals for UK operator MansionBet
The 2019/20 English Premier League (EPL) season is now back in full swing. While fans spent the summer break...
Continue readingThe versatility of Free-to-Play: Fanduel’s move into eSports with their Quakecon 2019 tournament FTP game
The long-running Quakecon gaming convention and eSports tournament is often described as the ‘Woodstock of Gaming’ because it is...
Continue readingNew York launches first sportsbook but with considerable restrictions – and no online or mobile betting
The 1960s French Prime Minister, Charles de Gaulle, once said “How can you govern a country that has 246...
Continue readingSportCaller wins big at EGR B2B Awards: Acquisition & Retention Partner – and Innovation Award for Paddy Power Betfair’s Beat the Drop game
It’s great to get industry recognition as Acquisition and Retention partner of the year for a range of high-performing...
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