SportCaller widens its global distributional scope with Scientific Games collaboration

The deal sees SportCaller deliver its comprehensive Free-to-Play (FTP) product portfolio to a new network of sportsbook operators via the OpenMarket platform, Scientific Games’ industry-first aggregation model for sports betting.

OpenMarket now affords a host of suppliers a simple route to market which, in turn, offers worldwide operators a wealth of value-creation opportunities across a broad spectrum of sportsbook verticals from one seamless integration.

SportCaller already offers nearly 100 games across 36 countries and in 20 languages (via multilingual API) in six different continents. In the past 12 months, we have rolled out nearly 50 new games, more than doubling the total number offered over the past three years, with a similar two-fold increase among our active operator partners.

Cillian Barry, MD at SportCaller, said: “Despite some sustained success and consistent growth, you should never rest on your laurels in this industry. That is why this third-party collaboration with a sportsbook provider as esteemed as Scientific Games made such strategic sense.

“Sportsbooks worldwide can now effortlessly expand their portfolio through OpenMarket, with this sports betting content aggregation platform affording easy access to the best products on the market, featuring FTP and other core igaming verticals. Scientific Games remains one of the world’s leading names in digital gaming. So, we look forward to growing our global influence and seeing how our localised games perform in diverse territories which, in some cases, break new ground for us.”

Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, added: “As the market leader in the emerging, dynamic Free-to-Play vertical, SportCaller was a logical choice as an OpenMarket partner. They deliver a myriad of Free-to-Play games for assorted operators, from traditional jackpot and attainable-prize games for retention and responsible play, right through to light-touch quizzes and casual games. OpenMarket has assembled a plethora of innovative key assets for sportsbook – from data to streaming, scoreboards, CRM and, of course, the Free-to-Play games led by SportCaller. These assets are already revenue-generating for our operators, so we’re thrilled with the early international reception from our growing global association of betting partners.”