SBC Digital Summit: SportCaller MD Cillian Barry presents on Leadership in Betting panel

During yesterday’s SBC Digital Summit, Cillian spoke about evolutions in the sports betting and Free-to-Play (FTP) landscape in the wake of Covid-19, and examines the requirements leading up to the return to a full sporting calendar.


In his panel session, Cillian outlines how SportCaller has helped, and will continue to help, operators adapt their offerings during the following three evolving stages of the sports event calendar:


  • Little or no live sports fixtures
  • Gradual return of sporting events
  • Full return of live sports


Watch the presentation here, if you missed it yesterday:



Free-to-Play has proven itself to be an invaluable tool in helping client-operators keep customers engaged with their brands in a much-diminished live sports landscape. SportCaller’s games have been very successful in retaining customers in the current environment – particularly with interactive Quiz games and daily trivia games for leading operators like BetMGM and Fanduel.


And with the imminent return of a full horse racing calendar, and the current return of PGA Tour golf, and several top-tier football leagues in Europe and beyond, it’s going to be a busy few months for us…


To find out how SportCaller’s FTP solutions can benefit your business, email: