ICE London 2020: Free-to-Play proving itself as an invaluable offering for operators worldwide

With ICE London 2020 only a week away, the major sports betting operators and suppliers from Europe and beyond are gearing up for Europe’s largest networking and lead-generating gaming event. And SportCaller will be there, too.


As operators report unreasonably high cost per acquisitions for new customers – especially in emerging territories such as the US – Free-to-Play (FTP) is establishing itself as an invaluable low-cost Acquisition tool. And importantly, it is proving to punch way above its weight in terms of new customer Conversion and Retention.


Here’s how SportCaller’s FTP games and innovative platform are helping major client-operators in Europe and worldwide drive growth, and to generate a valuable new customer base – without the high churn rates associated with many other acquisition tools. (Just flip through the below PDF).


To discuss FTP opportunities for your organisation at ICE or at any other time, please email:


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