SportCalller crowned Acquisition & Retention Partner at the SBC Awards 2020

Acquisition and Retention is what SportCaller’s Free-to-Play games are all about, so it’s great to get this industry recognition

Amid spiralling cost per acquisitions for operators, and increasingly stringent regulatory oversight, FTP has now firmly established itself as an invaluable, responsible acquisition tool.

And as the leading FTP specialist worldwide, SportCaller games are also providing really healthy retention numbers for our client-operators, with users returning to play each week – and crucially – converting to live bettors with ever-increasing frequency.

Some stats on SportCaller games’ Acquisition & Retention value

In the past 12 months SportCaller has launched 60 new games, doubling the total number of games offered across the previous 3 years. 

The last year has also seen SportCaller cement its presence in the US, releasing 20 new FTP games for 3 clients – including 16 exclusively for the market-leading DFS provider and online betting operator, FanDuel. Other new US activities this year include very successful golf and NFL games for CBS Sports, quiz games for Bet MGM and ventures with BetFred USA, and

Another landmark for SportCaller this year was being selected as the Kindred Group’s FTP global supplier – after a rigorous tender process.

2020 also saw growth into fresh FTP markets, including Eastern Europe through an agreement with Romanian sports betting powerhouse Superbet, and in Mexico with initiatives with leading operator, Caliente.

SportCaller’s current active clients are: Betfair, Betfred Sports (USA), Caliente MX, CBS Sports, Coral, Dimers, FanDuel, Kindred, Napoleon Games, Paddy Power, SuperBet, TVG, UK Tote Group, Virgin Bet, William Hill.

See the full list offour currently Live Games.