Betting on Sports America – Digital is the largest dedicated sports betting event in North America. This is a two-day event, running 1st & 2nd December.
SportCaller Managing Director, Cillian Barry, will be speaking on the panel titled:
ACTIVATION – MAKING THE MOST OF PARTNERSHIPS
Wednesday, 2nd December 6.00pm GMT
Some of the questions that the panel will be discussing include:
- As the number of gambling partnerships grow, what are the effective methods for attracting footfall/new customer sign-ups?
- Are less controversial gaming partnerships effective for betting?
- What rights are sports teams and leagues prepared to offer?
- How can operators derive the true value of a sponsor partner?
Other speakers in this panel session will be:
Geoff Reiss, General Manager, Yahoo Sports
Erica Kosemund, Senior Corporate Director of Marketing, Chocktaw Nation of Oklahoma
Catherine Carlson, SVP, Revenue & Strategy, Philadelphia Eagles
Kyle Wachtel, Head of Partnerships, BetMGM
Learn more about the event here.