Why SportCaller are winning the World Cup

At SportCaller, the world leading free to play sports game provider, we have raised our game heading into the 2018 FIFA World Cup . Unveiling a progressive portfolio of games which add a new dimension to player acquisition and retention for operators and media owners.


These free to play World Cup prediction games ask players to forecast the outcomes of the tournament. From purely predicting the winner of every match to combining various markets into accumulator style propositions, our predictor games cover every angle of the event to drive deep user engagement.


We pioneered the model of a free to play jackpot game with Channel 4 Racing and Sky Bet back in 2016. However in the past 12 months, we have launched new games with an additional 7 operators in 10 new countries . By the time the World Cup kicks off we will have added an additional 5 operators and 8 countries. At that point we will be operating a portfolio of 27 games with 15 operators in 20 countries across the world.


SportCaller, Business Growth, by the World Cup will have 27 games with 15 operators in 20 countries

Strength of Free-to-Play

Our prediction games have a proven track record of enabling operators to cheaply acquire new players in an increasingly competitive marketplace. New client acquisition, and the retention of those players, has become progressively more costly. Players have become more and more promiscuous, making genuine and sustained levels of engagement and loyalty increasingly difficult to foster.


The strength in SportCaller games in addressing these needs has been clearly evident across a number of our operators, games, sports, countries and languages:


  • Operators have reported a spike of over +50% in new account registrations on weekends on which they have run SportCaller games
  • The average proportion of players returning to play on a weekly basis across all games is 70%
  • On key events daily returning players have averaged 80%

SportCaller already count key operators such as Paddy Power Betfair, Sportsbet, TVG, and William Hill as clients with existing free to play games.


New clients for the World Cup will include Bwin, Betsson, Coral, Livescore and BetVictor.