SportCaller and Free-to-play (F2P) gaming bridging the gap between daily fantasy sports (DFS) and real-money betting. Through its partnership between daily fantasy turned real-money gaming giant, SportCaller is proving this concept, says iGB North America’s Robin Harrison The spread of real-money wagering across the US has been halted by the novel coronavirus (Covid-19) pandemic...
With almost all land-based venues shuttered and sporting action suspended, iGB North America’s Robin Harrison looks at the options available for US operators as they attempt to retain and monetize their sportsbook customers. SportCaller’s MD and Performance Director quoted within on Free-to-Play’s customer retention role in the current environment. The US sports betting industry...
Speaking on the Leadership in Betting track on day one of the SBC Digital Summit, SportCaller’s Managing Director Cillian Barry outlined five key points which look at how free-to-play (FTP) games can boost engagement and retention with audiences during the live sport shutdown. (Thanks to SBC.news.uk for publishing this article.) During his presentation...
SportCaller’s Managing Director underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components. (Thanks to Erin-Marie Gallagher at SBC News for publishing this article). When we eventually look back at this time...
SportCaller, the free-to-play (FTP) sports-game specialist, claims its partnership with US operator FanDuel has been bolstered by the success of its latest game-rollout to fresh audiences countrywide across North America. Having integrated SportCaller’s FTP platform – initially targeting March Madness, the MLB and then the new NFL season – FanDuel’s latest game targeted the...
SportCaller Performance Director Paddy McDermott examines the rapidly changing marketing landscape for bookmakers, and explains how a flexible FTP platform can best sit within this framework. Gambling operators, and their tactics for acquiring and retaining players, continue to face a sustained period of scrutiny and attack. This is coming from regulators, certain elements...
This article features in iGaming Business Prediction games are emerging as a useful way for sports betting operators to acquire customers in regulated or soon-to-regulate markets across the US. SportCaller is at the forefront of this movement, and digital performance director Paddy McDermott believes free-to-play sports games may finally be rising to prominence In the...
SBC News: Racing Coming Out on Top for Retention SportCaller’s Paddy McDermott (Performance Director) unpacks the rapid rise of free-to-play games, explaining how horse racing is reducing client churn levels and boosting customer value. _____________ The free-to-play value proposition for bookmakers is happily a clear and provable one. Chiefly, the general perception is that they...
SBC News: Making Free-to-Play a Viable Option for Bookmakers As an industry discipline, free-to-play (FTP) mechanisms have had a difficult relationship with bookmakers and their day-to-day operations. Nevertheless, Dublin-based games developer SportCaller believes that its tailored FTP portfolio has cracked the conundrum of offering free incentives for building audiences and effective engagement. SBC speaks...
iGamingBusiness: SportCaller at work down under with Sportsbet SportCaller, the free-to-play (FTP) sports-game specialist, has unveiled a series of localised sports games with which to help grow and retain Sportsbet’s sports-mad customer base. Having proven itself with the initial launch of its free-to-play NBA basketball game, SportCaller was quickly recommissioned by the Australian operator...